Most marketers know about out of home (OOH) ads (although we'll excuse the pure digital marketers who have never run anything but a search ad). But did you know this medium has changed over the years? The days of simple billboards and static posters you had to manually call multiple

AdQuick, the leading adtech in the out-of-home (OOH) advertising space, proudly announces it has joined the Media Rating Council (MRC) and has a seat on the Board of Directors. This announcement underscores AdQuick's commitment to driving transparency, reliability, and innovation in advertising measurement standards. The Media Rating Council plays the

Introduction: In the wake of South Carolina's victory in the women’s college basketball championship, Curry Brand (the brainchild of NBA superstar Steph Curry backed by Under Armour) and Grace Outdoor Advertising, using AdQuick to assist with measurement, orchestrated a marketing campaign to honor the achievement of MiLaysia Fulwiley, a

We are excited to announce a change in our leadership at AdQuick. Chris Gadek is stepping into the role of CEO, succeeding Matthew O'Connor. This transition marks a new chapter for AdQuick as we continue our journey of innovation and growth in the out-of-home (OOH) advertising industry. We want to

In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake. Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. This includes billboards, airport

We're delighted to introduce our latest new product: the AdQuick Creative Library. Like other major adtech platforms, millions of pieces of creative from thousands of companies go through our platform. Why now? In out-of-home, (OOH) like all forms of advertising, creativity plays a crucial role. With companies increasing spends here

Today we're thrilled to unveil AdQuick AI Assistant, an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, an evolution for the ad industry that promises to transform your OOH advertising strategies and help your team work

We get all types of questions about AdQuick. One of the interesting ones is not what we do, which is help companies plan, execute and measure out of home (OOH) advertising holistically, from start to finish. That part is always clear. But occasionally we get questions from people in the

AdQuick and Keen Decision Systems Partner to Plan, Optimize, Forecast, and Measure OOH Investments Keen Decision Systems, a leading SaaS provider of real-time marketing mix optimization powered by AI, announces an exclusive partnership with AdQuick, the premier platform for Out-of-Home (OOH) advertising that simplifies the planning, buying, and measurement of

The following post originally appeared on the Attributy blog, and is being re-shared here for our users Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and

In the ever-evolving landscape of political marketing, the game has changed. With Meta's tightened targeting for political ads, increasing privacy constrains and other tracking complexities digital campaigns face new challenges daily. However, there's a beacon of hope shining brightly for savvy campaigners: out-of-home (OOH) advertising. Powered by technology, OOH is

As the digital landscape embraces a cookieless future, many scramble to adapt. But not everyone. In the realm of digital advertising, a seismic shift is underway. Google Chrome, the titan of web browsers, has initiated the long-awaited disabling of third-party cookies, signaling a monumental change in how marketers track and

The following story originall appeared on industry trade AdExchanger here. The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe

2023 was a whirlwind. Data privacy regulations tightened, platforms evolved, budgets came back and consumer expectations skyrocketed. But as the dust settles and we kickoff 2024, a new vista emerges – one filled with challenges, opportunities, and a steady climb towards a more efficient, engaging, and privacy-focused advertising landscape. For our

Division is a word we’ve heard too much in the past few years. Typically, it peppers conversations about politics, rhetoric, education, and Thanksgiving dinner tables. Recently I’ve seen it play out in our industry with out-of-home and digital out-of-home media. Much like the divisive issues our friends in

Today our team at AdQuick is excited to announce the launch of our latest offering: Programmatic Direct. This  solution is set to modernize the way advertisers access and utilize traditional inventory in Digital Out-of-Home (DOOH) advertising. So, what exactly is Programmatic Direct, and how will it transform your DOOH advertising

Superside is a leading Creative-as-a-Service (CaaS) company that helps ambitious brands get great design and creative done at scale. With their design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. But how can they share their story with the world in

The faded image of marketing is one that’s reminiscent of Mad Men, where teams rely on creative genius and good fortune to score victories. In reality, today’s marketing world more closely resembles Moneyball — the 2011 film about a struggling baseball team that halts a losing streak by using

Introduction OOH conversions, defined as exposure to a billboard followed by actions like website visits, retail visits, or app downloads, provide invaluable insights into the return on investment (ROI) of OOH campaigns. At AdQuick, we use conversion rates to measure campaign success, and our commitment to innovation has led us

In the evolving landscape of advertising, where data-driven decisions reign supreme, the out-of-home (OOH) advertising industry has remained somewhat archaic. OOH planners have long relied on their intuition, market knowledge, industry insights, and domain expertise to make crucial campaign decisions. While these qualities undoubtedly play a vital role, the absence

In the heart of the bustling Las Vegas Strip, where neon lights and extravagant displays dazzle the senses, a new icon has risen to capture the attention of millions. Behold, the Sphere – a colossal, awe-inspiring wonder that has quickly become the pinnacle of spectacle in modern America - we can’

Enhancing your advertising mix with podcasts, streaming audio, satellite, radio and YouTube influencer sponsorships In our relentless pursuit of providing modern, effective solutions to elevate your advertising, we are thrilled to announce a significant milestone at AdQuick. We've established a strategic partnership with Veritone One, the largest performance-based audio & influencer

Out of home (OOH) advertising has always been a valuable channel for marketers. However, one significant challenge has persisted for years - the lack of robust attribution tools. OOH advertisers often struggle to measure the impact of their campaigns accurately. But there's good news: AdQuick has solved the OOH attribution

In the ever-evolving landscape of advertising, understanding the impact of your campaigns is crucial for success. OOH (out of home) has the ability to drive organic brand searches and website traffic, making a significant impact on your overall marketing strategy and “lifting” search (and social) KPIs organically. Our users have

Circle Graphics, a leading print production company, and AdQuick, the world’s premier out-of-home media platform, announced today that they will be opening up their API integration to media owners, agencies and advertisers. The integration automates and consolidates creative upload, spec sheets, ordering of static assets and production/shipment workflow.